Independent artist, creating above fashion and trends. A lover of the South, the colors and aromas of the Mediterranean and a resident of Marrakech since the 1970s. Absolute creator: composes fragrances, designs bottles and cases, creates visuals for his compositions. A man with passion: beauty, authenticity, perfection. From 2000, the creator of the brand Serge Lutens.
Artist and visionary, in the past associated with the Voque magazine, with the Christian Dior brand (as a makeup director and artistic and creative director), then with the Shiseido brand, whose owner in 1980 entrusted him with creating an international brand image, giving free hand in terms of creativity and artistic expression.
Artistic work of Serge Lutens is known all over the world: his collection of photographs inspired by the paintings of Modigliani, Picasso or Monet was exhibited in the Guggenheim Museum in New York. His films were shown in Cannes and rewarded at special festivals – they won two Gold Lions at the International Advertising Film Festival, Grand Prix at the International Art Film Festival in 1990. For four years (2001 – 2004) he received the Fifi Award for the most original concepts, and in 2004 his film “Cradle of Luxury” was awarded with the “Talents d’Or”.
The French government honored Serge Lutens with the prestigious title of Commander of the Order of Fine Arts and Literature.
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