Concrete EDP

In a world where concrete is ubiquitous, the mundane fabric of urban cityscapes, now it is given disparate context: the uniquely refined realm of perfumery. Here, the prosaic is treated as precious; stereotypes subverted. A versatile material finds an unpredictable form. An exploration of destruction, construction and creation, CONCRETE is a fragrance where material preconceptions are deftly demolished, paving the way for something new.

DESTRUCTION,CONSTRUCTION, CREATION
Destruction: The richness of Sandalwood is shattered to reveal its very essence, a radically new scent emerging from its fractured form.

Construction: New contrasts are created through familiar fabrics. Industrial synthetics pierce natural familiarity; artificial rose oxide distorts an opulent woody overdose.

Creation: Layers of resinous warmth are lacquered with metallic seams, built upon a foundation of Comme des Garçons’ spice signature.

DESIGN
The juice is contained within a shell of concrete and glass, hand-finished and held within a pocket of bubble-wrap. No longer does concrete create hegemony: here, each vessel is uniquely formed. Irregularity is celebrated. Abstracted from its monolithic framework, this material has a startling impact; it commands fresh interpretation, invites new impressions. An investigation into subjectivity and context, here archetypes of beauty and conventions of luxury are wholly dissembled by Comme des Garçons. An exceptional scent created from fragments of familiarity, CONCRETE is Comme des Garçons disruptive approach to design distilled into scent.